OCC Lip Tar: Hoochie

Swatches & Review

Since my last review on OCC Lip Tar's, I have purchased a lot more since Sephora started carrying the brand & with some coming in sets. Recently, OCC Lip Tar has come out with the Pro's Pick Lip Tar Set V.2, which has Hoochie in there & that is the first shade that I have tried so far in the set.

Hoochie is described as a Vibrant Magenta.


In the tube, it looks like a Barney pink/purple, but once applied on the lips, it is more of a purple.

For the first lip picture, I took it in direct sunlight. The other two were taken indoor, with the middle one being in front of the window.

As you can see, the color when worn outdoors look more warm than when indoors. Compared to the description of it being magenta, I would say that it does not look very magenta. To me, this look more of a purple than pink, however, I do agree that it is very vibrant. Although it does not seem to fit the description, I love this shade! I have been looking for a nice purple shade and most of the purple lip colors I have been trying leans more pink and this is absolutely perfect for me! Like all the previous lip tars I have reviewed, these dry semi-matte and can be drying on the lips after a while. I like putting glosses over these for a bit of a "pop" to it. The staying time on this was better than a few previous lip tars that I have tried. It did not become patchy after a while, but it stayed vibrant for a good 4 hours before it started to fade.
This retails individually for $18 (the price has gone up again) & can be purchased at Sephora.com, select Sephora locations & OCCMakeup.com.
If you are interested in the Pro's Pick Lip Tar Set V.2, it retails for $49 & can be purchased at Sephora.com and select Sephora locations.
What do you think about Hoochie? What is your favorite Lip Tar?

Here is a picture of me wearing the shade & one w/ my boyfriend :)