It Cosmetics Naturally Pretty Matte Luxe Eyeshadow Palette

Swatches & Review

Since matte eyeshadows are my favorite finish, I had to purchase It Cosmetic's Matte eyeshadow palette. I purchased this when they had their 25% off friends & family sale and finally got around to trying it. The Naturally Pretty Matte Luxe Eyeshadow Palette Vol. 1 comes with fifteen shades. Fourteen of the shades are supposed to be matte and one of them is a transforming pearl shade, which you can layer over the matte shades for a pearl finish, or used alone.

The palette itself is packaged in a pink soft suede-like cover on the outside, and the inside is a reflective gold, which I actually do not like because the gold looks a bit tacky and the cover would easily get dirty and it would be hard to clean.

The format of it reminds me of LORAC's Pro Palette with 8 eyeshadows on the top, but the bottom of this palette has the Transforming Pearl shade that takes up two eyeshadow spaces.

First Row:

Sheer Joy: Pink-ish white with a slight sheen.
Soft Light: Matte light taupe
Warmth: Matte light/medium warm brown
Soulful: Light copper with a slight sheen
Mocha: Brown with a slight sheen
Violet: Demi-matte lavender
Midnight: Matte navy blue
Noir: Matte black, but chalky

With the Transforming Pearl over the eyeshadows:

Second Row:

Love: Champaign w/ a slight sheen
Sunrise: Copper with a slight sheen
Sunset: Reddish-orange with a slight sheen
All Heart: Pink-ish brown
Java: Matte dark brown. This applied chalky and was a bit dry
Iconic: Matte grey. This was also chalky and a bit dry
Transforming Pearl: Sheer white with a pearl finish

With the Transforming Pearl over the eyeshadows:

Although the matte is supposed to be a matte palette, some shades were not fully matte, but had a slight sheen to them. Most of the shades were buttery and applied smoothly, but I feel like some of the true matte shades applied pretty chalky because they were a bit dry (Noir, Java & Iconic). There is a bit of fall out with the eyeshadows because they were either too soft, or a bit powdery so I would recommend tapping your brush before applying. I just wish all of the shades were really matte instead of having a slight sheen to them.
When layered with the transforming pearl, the colors do lighten a bit, but the concept is pretty nice.

Even though this is not about the palette, I would like to say that they have amazing customer service. When I purchased this, they had a guaranteed delivery within 7 business days. Since I had free shipping, it was supposed to be delivered with standard ground shipping, but because they were backed up in processing, they upgraded my shipping to next-day air so I would get the palette within the time-frame free of charge. They were quick to respond to messages via e-mail and were super helpful, which is definitely a good thing about the company.

This palette retails for $42 and can be purchased from itcosmetics online (non-affiliated link) & Ulta locations that carry the brand.

What do you think about this palette? Do you like matte finish eyeshadows, or do you prefer other finishes?