Rimmel London Lasting Finish Colour Rush Intense Colour Balm: Viva Violet (300)

Swatches & Review

Other than Lady Marmalade, which I have reviewed yesterday, another shade I have picked up from Rimmel London's Color Rush Intense Colour Balm is Viva Violet. Like Lady Marmalade, I believe that this shade is also exclusive to the US as of now because I have not seen this shade on Rimmel's UK website.

The name of the product is labeled right under the "Colour Rush" part of the lip crayon itself.

For a product with the name "Violet" on it, it looks a lot more like a magenta to me.

When applied, it is not very violet-like, but magenta, which is similar to how it looks in the tube. Although the tube does show the color a bit darker, it applied lighter. Viva Violet applied very smoothly and evenly, and it did not emphasize the dry spots on my lips at all, which is different than Lady Marmalade. I also feel like Viva Violet is more pigmented than Lady Marmalade because it was not as translucent as it when applied. Because of the finish, it does transfer, however, I did not experience any bleeding from the times that I was trying it. Viva Violet was lightweight and moisturizing, which is nice because this felt like a balm consistency, but with a bunch of color. After a while of wearing it, I ate a huge bowl of Pho and even though the color itself did not look like it did when I first applied it, the color was still intense on my lips, but without the shiny finish. It left a even-looking stain on the lips, which was nice and I had to remove it with my Bobbi Brown eye & lip remover to get the product off. Like the previous review, this also has a vanilla scent to it. Overall, I definitely liked the formula on Viva Violet because it did not emphasize the dry spots on my lips and felt very comfortable, however, I do wish the color was more like the name.

What do you think about Viva Violet? Is it a shade you would wear?